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Heading Tags Matter More Than You Think: A Quick SEO Lesson
One of our clients, a passionate and hardworking small business owner, built their own website from scratch. It looked great! It had a...
Frances Cicogna
Your Business Doesn’t Need Every Social Media Platform—Just the Right Ones
Last week, a client asked me, “Should we start posting on TikTok?” It’s a common question for small business owners trying to navigate...
Frances Cicogna
The Power of Focus in Growing Your Business
Recently, I came across a thought in James Clear’s 3-2-1 Thursday newsletter that stuck with me. He emphasized the idea that being...
Frances Cicogna
The Costly Mistake of Ineffective Advertising: A Spa Owner’s Story
When Lauren (name changed for privacy) opened her spa, she was eager to build a loyal customer base and make her dream a success. Like...
Frances Cicogna
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